Social Media
At Pick & Tell we understand it is difficult to keep up with all the different channels and platforms that are out there.
Together we shape your social media channels into an interconnected cross-media story that tells your brand's story effectively.
Social Media Management
"Oh, but we use the same content strategy for all our channels."
Social Media management has become increasingly more demanding over the past couple of years. Luckily, at Pick & Tell we love to stay up to date for you with the latest trends, platforms, algorithms and content. We know that what might work on Instagram will not be a garantueed succes on TikTok as well. The same goes for Facebook. LinkedIn, Pinterest, YouTube and many more channels.
Our policy? The best strategy is to have multiple strategies.
Each platform and application comes with its own unique features that your brand can benefit from if you understand how it works. Together we create the right strategies for each specific channel your brand wants to use.
Content creation
Content creation has become a full-time job when you own a business or a brand. Creating relevant and engaging content is highly dependent on which platform or channel you are creating it for. Each social media app requires its own altered tone of voice, type of content and visual aesthetic. Whereas Instagram can still be used for enthusiastically promoting your new product or ad, TikTok-users will demand something much more natural and less commercial from your brand or business.
At Pick & Tell we are consistently keeping up to date with the latest ins-and-outs of each social media platform. Together we try what works best for each channel to get your unique story across and reach the right target audience(s).
UGC
Besides helping out with your usual day-to-day content Pick & Tell also offers User Generated Content. What is that you might ask?
Over the last few years it has become clear within digital marketing that people are becoming less and less interested in ads. Most consumers prefer seeing content that feels natural, genuine, and authentic. A brand, product or service needs to offer the consumer personal value and transparency.
To create this personal touch in advertising you can use UGC videos on your social media channels. These are videos that usually showcase someone using your product or service and talking about it (usually in a positive or informative manner). At Pick & Tell we like to tailor our User Generated Content to the target group and your brand's story + visual style. Will we be the next online representation of your product or service? Check out our UGC portfolio.
